A brand image & digital communications firm

Google penalties can cost you 75% of your organic mobile traffic.

mobile_friendly_large2Google has seen the growth of mobile Internet usage over the last two years and has reacted to the change with heavy penalties for non-mobile friendly Internet sites. If you have ignored Google’s April 21st algorithm change, it’s just a matter of time before you see a huge loss in your site traffic.

Why do you have to be concerned about mobile traffic? Our client data and studies have shown…

  • 25% to 50% of all searches are now mobile
  • Penalties can result in a drop of 75% in your organic mobile site traffic
  • 37% of online sales this last Christmas came from smartphones and tablets

In order to be mobile-friendly, Google has said that you should at minimum have a mobile site and preferably a site developed in responsive design. AP ltd. uses responsive design to develop our client Internet sites. Why? Having a separate mobile site means that you will have to maintain two sites and there is the danger that the search engines could penalize you for duplicate content.

Responsive design is only part of the answer. The algorithm change brought more stringent requirements in site design. We’ve found that by only relying on responsive design to create the mobile-friendly version of your site that you will miss many of the nuances that the new algorithm requires. Google now requires a minimum type size, length of page, link size and much more. AP ltd. uses responsive design to develop our client sites and Google’s Webmaster Tools to fine tune the pages.

In the past, responsive design forced developers to sacrifice quality design in order to be mobile-friendly. That is no longer the case. You can now create a mobile-friendly site that still embodies the brand image you need to maintain your standing in your marketplace. Check out our client Jelmar  to see how we created a mobile-friendly site that still portrays their brand image.

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