Harger Lightning and Grounding is one of the
largest players in a niche market. Online they needed to present as much information as possible to the public on the importance of lightning protection and control the amount of printed literature being shipped to prospects.

The Harger site uses the following content to accomplish these needs.

• Complete catalogs for multiple product lines in PDF format to offer visitors immediate product information and limit the need for printed material.
• A lightning strike risk assessment guide to aid site visitors, through complex, weighted mathematic formulas, in the determination of their need for lightning protection.
  
  http://www.harger.com