Ehancedbenefits sells family and business insurance benefits online to supplement traditional insurance programs. Their Internet strategy is to provide, not only, information on all the benefit options available, but to close the sale and electronically ship plan information to their new clients.

To achieve these goals, the Ehancedbenefits.com Internet site utilizes…

• Million name + database of participating providers for site visitors to conduct an online search by specialty and location.
• Policy calculator that automatically tabulates policy costs on the fly.
• Up-to-the-minute news feed for insurance related stories.
• A Spanish version of the site to spur sales in one of their key target markets.
• Database-driven email sign-up to build a list of prospects for on-going contact via email newsletters and special offer email promotions.
• Secure files for fulfillment center database use and electronic dissemination of program documents.